The buzz on BlogHer is booming. I think we got the main BlogHer site moved to a scalable multi-server setup just in the nick of time. Kudos to our hosting partners on the BlogHer website project, Firebright, for their hard work! The new setup is humming!

Via BlogHer Contributing Editor Jeneane Sessum, I've learned that also speaking of (not at, unfortunately) BlogHer is Shelley Powers, who's back blogging on three blogs (so far). (Her old flagship, Burningbird.com, now seems to showcase some of her beautiful photography.) Shelley has noticed the incredible growing sponsor list on BlogHer's home page. The sidebar full of sponsor logos indeed has shot roots down deep 'below the fold' of the pages. (In fact, the sheer weight of the logo images was becoming a server load issue on the former hosting configuration -- a 'good problem to have,' to be sure, but still something that kept the server working harder than anticipated.)

When we got involved with BlogHer's site development, BlogHer's web presence was basically a Typepad blog used to disseminate info about the BlogHer Conference '05. The new site, powered by Drupal (with some customizations), has become an incredibly robust community. And not only that, but now it's the center of a new ad network that is poised to grow rapidly.

Shelley states:

I had originally thought of Blogher as a loosely organized non-profit formed from consensus. It wasn’t until I read the Bostom.com article and saw the list of sponsors that I realized that Blogher is actually a prime example of what it takes to be a succcessful Web 2.0 company.

Company co-founders, Jory Des Jardins, Elisa Camahort, and Lisa Stone have taken a grass roots effort and turned it into a professionally run media company, with it’s own ad network, and featured in Media Daily, as well as various other ad and media related publications.The three are now in great demand as speakers on the issue of women in weblogging, but it won’t be long before they’ll be in demand as speakers for their success as Web 2.0 company founders.

and adds, at the end:

Congratulations to Blogher, the company and good luck with the conference next week. I have a feeling it will be the ‘it’ conference of the year.

I have a feeling it won't be just the conference that will comprise the all-things-BlogHer-that-are-'it' category.

Related: Boston.com article on BlogHer

• Laura's blog
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