But is it fun?

Customers don't want a 1/4-inch drill; they want a 1/4-inch hole. So said Ted Levitt and his article, "Marketing Myopia," stands as a classic. In my own experience at Hewlett-Packard Medical Electronics, our engineers were positively charmed by their inventions, but what the...

Looking back at 2005

This past year has brought about many changes. Early in 2005, when we started up pingV , Katherine and I had a clear vision of what we wanted to achieve in five years, ten years.... Those plans are still there, still in the works. But wasn't clear back then was how we ourselves...


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