Continuing from the previous discussion....

This chart illustrates just how much easier creating and updating websites have become: you are the one in charge; you are the one who holds the keys to the site; you are empowered to change the content to how you want it, and make those changes whenever you want. Your website doesn't sleep -- it's there to receive changes night and day.

This isn't to say that there never is any design involved in a web 2.0-type site -- but it's much easier, because what we (designers) do is design your templates so that every new addition you make to the website content is automagically formatted to fit in with your site's overall design.

Set up and go

[img_assist|fid=4486|thumb=1|alt=The web 1.0 model]
This means that the "web 1.0" phase of your new website is limited only to the initial setup, or when you want to make design changes to the site. (And there are always free options with pre-designed templates.) Content changes, updates and additions are things you can do on your own. (Changing your prices? Just change them! Have a new service? Just change them!)

But Web 2.0 is a lot more....

Because website owners are empowered to publish whenever they want, the entire nature of what websites are has changed. Content now has become more contemporary, more relevant -- more responsive to what's happening. (For example, people now write blogs.) And because websites now happen in real-time -- you write it, post it and people read it -- websites have become more than simply brochures....

Websites are conversations....

(More to come in the next post.)