Sometimes the plan goes awry ... or the result just doesn't fit the plan. Was it the right plan?
What job does your website do? Is it doing the job that you initially set out for it?
With all the excitement happening online, all the buzz, all the enticing opportunities, and all the fabulous tools standing ready at hand, it can be tempting to just dive in to building a site — design it and launch!
The barriers to entry seem so low – the how often seems to be in such easy reach – you just grab it and go, without ever considering the questions of what you want to launch. Or why.
And that can be a huge mistake.
The why speaks to intention. The why leads to purpose. This helps you focus your goals. Your goals point to your key performance indicators, which are how you will be able to measure your success.
It all starts with the why.
