No one in the market square shouts, "Sour wine! Rotted fish."

- proverb of India

We stumbled on a wonderful restaurant. What a find! Someone with an eye for decoration knew what to do. Beautifully appointed to the last detail. Spacious and grand. And the chef...wow. And affordable. It was a light lunch, so the bill did not come to much, but the service! I tipped 35-percent.

I could hardly wait to tell my friends about it.

As we left, my colleague took one of their eye-catching business cards and said, "I wonder what their web site is like?" Yes! I quickly followed suit and I look at the lovely card here on my desk as I type this.

The web site did not reflect the restaurant at all. It was the restaurant's name, but after that it seemed as if it were an entirely different thing - no attention to any detail. Not grand. It gave little information, few of the links worked and those that did took me to a Chamber of Commerce roster where they were one of several restaurants in a category. Other links were broken. The attractive logo could not be displayed because of web page error.

Was I going to tell my friends to look at this "great restaurant" and have them look at this page? The dissonance was too much.

Am I blogging on their site about how grand the experience was? No. I am blogging about it on pingV, but I do not include the name as the site bears no relationship to my dining experience.

I suppose this surprises me because I am in advertising, web development, and marketing, and here we see a place that has everything going for it, but the web site is completely out of step with who and what they really are.