Crossing a great chasm takes experience.

Goals

You have a vision. You have a goal. Your website represents an investment for which you expect a return. You want a partner to help realize the entire goal.

Your website partner should be fluent in the language of business. Growth, share, revenue, return on investment, projections, budgets, timeliness, and key performance indicators are central to virtually every web project.

and done a hundred things You have not dreamed of.

Concept

When visitors come to your site, what should they feel? What should they think? What should they do?

Websites are a means, not an end. They should make things easier for you and your visitors. They perform a job, and at this stage getting the "job description" right is key, for it will inform the architecture.

User Experience

We structure the user experience. Information must flow naturally, even when it is complicated; especially when it's complicated.

The definitive measure of the site's architecture and design is the quality of experience the visitor has.

Design

The User Interface is where the human-machine interaction happens. Does it help? Does it get in the way? It's best when you don't even notice it!

The most beautiful designs are functional. They empower the user to do what she needs to do. They invite the user to explore. They make it all easy.

The measure of success is founded on usability, accessibility, functionality, understandability – all in the context of how the site performs against the goals.

A project is not ready until each feature has been tested and the end-user experience has been validated.

How to Build a Website