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Blog
In The Rhetoric of Fiction, the late Wayne C. Booth discusses a concept of the "implied author."
The implied author, according to Booth, is a "second self" from the actual historical person who wrote the work in question, not the flesh-and-blood being but a hypothetical entity that includes "not only the extractable meanings [of the text] but also the moral and emotional content of each bit of...
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Blog
Described succinctly by Tad Crawford in AIGA Professional Practices in Graphic Design, the design brief “digs deep into a project and identifies the main factors that drive the entire creative strategy.”
Indeed, a well-crafted brief is invaluable for most any sizeable design project. It functions like a compass, allowing client and design team to ascertain periodically that north is still north,...
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Blog
Monsanto Chemicals came to a decision in 1994 that it had to re-invent itself. Monsanto brought Gemini Consulting on board to help facilitate the process. The President of Gemini called it "CEO as genetic engineer."
Internal and External Communications, IEC, was a leading media firm involved in computer-based training for Fortune 500 (F-500) firms. IEC hired me with the Monsanto/Gemini project in...
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Blog
"You can't go home again," wrote Thomas Wolf.
In the next several weeks I will be blogging on my memories of starting out - my first position out of college - and how I chanced to be hired by E. I. du Pont de Nemours and Company, Inc., of Wilmington Delaware.
I hope this will be more than a "remember when" story. I hope to make it relevant.
Why is this a remarkable story? Why should it be told?...
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Robert Townsend headed American Express and later Avis Rent-a-car and told the world that at Avis, "We Try Harder."
In the late 1980's, Townsend was interviewed - conversation style - by Tom Peters who is best known for co-authoring the best selling book on business, "In Search of Excellence."
Townsend told the story of a study of similar-sized firms, competing with similar products, in similar...
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One would not think a scholar like Mortimer Adler would be quoting the Greeks when it came to selling, but selling is making an argument and speaks to this in The Art of Persuasion.
There are five keys to making an argument.
Ethos
Pathos
Logos
Taxis
Lexis
Paraphrasing.
Ethos is about the person's character. Do we trust what the individual has to say? It has to do with trustworthiness.
Pathos...
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