business

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PINGV Creative's DrupalCon Proposals

What's inside a template?
DrupalCon Chicago session proposal voting is open. This time around we've proposed a couple of sessions. If they sound interesting to you, please vote for them! To help ensure that DrupalCon is loaded with a nice variety of high quality presentations, the organizing team's curation process for the final slate of sessions is not solely based on the voting: Once the voting closes the track chairs...
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What's your brand? Do you have a brand? (Do you want one?)

PINGV Creative
In The Rhetoric of Fiction, the late Wayne C. Booth discusses a concept of the "implied author." The implied author, according to Booth, is a "second self" from the actual historical person who wrote the work in question, not the flesh-and-blood being but a hypothetical entity that includes "not only the extractable meanings [of the text] but also the moral and emotional content of each bit of...
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Drupal Disruptive Open Source: Part I — From Brobdingnag to Lilliput

Various sources
Is Drupal a Disruptive Technology? Drupal's founder, Dries Buytaert, in his keynote at the 2010 San Francisco Drupalcon, asked the rhetorical question: Is Drupal a disruptive technology? Product improves to serve more demanding markets. Image: Sun Blogs.
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How to use open source (and how not to)

Open Source Development in Motion
The open source path can be a delightful and cost-effective way to go for a web-based project. However, if you don't understand the primary dos and don'ts of open source, a "free" open source website can quickly become a costly and difficult bear to manage. As open source software becomes more popular and more relevant to the needs of non-tech-minded people and organizations, we thought we'd...
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But is it fun?

Customers don't want a 1/4-inch drill; they want a 1/4-inch hole. So said Ted Levitt and his article, "Marketing Myopia," stands as a classic. In my own experience at Hewlett-Packard Medical Electronics, our engineers were positively charmed by their inventions, but what the savvier marketing folks understood was that the patient's vital signs were not the central reason the equipment was...
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2006: Beyond Technology; interactive, HDTV, and Gen-X,

Hollywood on the run. Hollywood is worried, although they have not yet had a full-blown panic attack. Their bedrock market - the one they have always taken for granted - is eroding beneath their feet. Generation X, is growing up and their tastes have changed. The once captive audience that grew up on the "Star Wars" movies that their parents took them to is finding that their own children are not...
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