design

Described succinctly by Tad Crawford in AIGA Professional Practices in Graphic Design, the design brief “digs deep into a project and identifies the main factors that drive the entire creative strategy.” Indeed, a well-crafted brief is invaluable for most any sizeable design project. It functions like a compass, allowing client and design team to ascertain periodically that north is still north,...

Taking a step back to review methodology every so often is a great way of keeping work fresh, as it means you don't slip into a routine. Lately here at PINGV, we have been looking for ways to streamline projects and enhance how we communicate conceptual ideas to our clients. At one point in the discussions, thinking about how we create and present visual design comps, we all remembered Mood...