design

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A Roadmap for Success: The Design Brief

An illustration fron a 1948 children's book described by H.J. Deverson and drawn
Described succinctly by Tad Crawford in AIGA Professional Practices in Graphic Design, the design brief “digs deep into a project and identifies the main factors that drive the entire creative strategy.” Indeed, a well-crafted brief is invaluable for most any sizeable design project. It functions like a compass, allowing client and design team to ascertain periodically that north is still north,...
Blog

Mood Boards? Welcome Aboard!

A Mood Board in template style
Taking a step back to review methodology every so often is a great way of keeping work fresh, as it means you don't slip into a routine. Lately here at PINGV, we have been looking for ways to streamline projects and enhance how we communicate conceptual ideas to our clients. At one point in the discussions, thinking about how we create and present visual design comps, we all remembered Mood...
Blog

So, what is User-Centric Design anyway?

A well-worn path mean people found a short cut that works
Although we've come a long way from the just-build-something-and-they-will-come approach that characterized the early days of web development, it nonetheless remains important to remind (and sometimes convince) clients and decision-makers about the importance of user-centric design in creating truly compelling websites. credit:Kaptain Kobold