Harvard Business School

Is Drupal a Disruptive Technology? Drupal's founder, Dries Buytaert, in his keynote at the 2010 San Francisco Drupalcon, asked the rhetorical question: Is Drupal a disruptive technology? Product improves to serve more demanding markets. Image: Sun Blogs.

Executive Summary Companies are losing money and customers through poorly conceived internet marketing efforts. Today firms are using the internet to market existing products to existing customers in the existing way. The results are lukewarm, at best. To succeed, firms might be wise to look at new ways to get new customers with new products. ___________________ The Power of the Web Clayton...