strategy

Described succinctly by Tad Crawford in AIGA Professional Practices in Graphic Design, the design brief “digs deep into a project and identifies the main factors that drive the entire creative strategy.” Indeed, a well-crafted brief is invaluable for most any sizeable design project. It functions like a compass, allowing client and design team to ascertain periodically that north is still north,...

What job does your website do? Is it doing the job that you initially set out for it? With all the excitement happening online, all the buzz, all the enticing opportunities, and all the fabulous tools standing ready at hand, it can be tempting to just dive in to building a site — design it and launch! The barriers to entry seem so low – the how often seems to be in such easy reach – you just...